Rugkari · Handcrafted · Heirloom-Grade

Shag Designer Handcrafted Pure New Zealand Wool Rug

4.8 / 5 · 74 verified reviews
In stock · Ships from Bhadohi within 1– 2 days
From (smallest size, 3x5 ft) ₹ 6,799
MRP ₹ 7,999Save 15%

Inclusive of GST · Sized 3x5 ft up to 12x15 ft · Highest size ₹ 80,999 · See size pricing below

Pure NZ WoolWoolmark-grade fibre, no blends
Hand-Crafted in BhadohiBy master artisans since 1980
10-Year WarrantyHeirloom-grade guarantee
Free Pan-India5– 7 day delivery · 7-day returns
Stain Repellent · Optional Add-onInvisible, non-toxic, pet-safe · 1– 2 year liquid & spill protection

Shag Designer Handcrafted Pure New Zealand Wool Rug — woven in pure New Zealand wool by master artisans in Bhadohi. Available in 8 sizes from 3x5 ft (most affordable starter size) up to 12x15 ft (banquet-scale). Each rug takes 14– 18 days of single-artisan work.

  • Material100% Pure New Zealand Wool
  • ConstructionHandcrafted
  • Pile Height20mm Ultra-Luxury
  • BackingCotton Canvas + Latex
  • OriginBhadohi, GI Certified India
  • Color PalettePure New Zealand Wool · Hand-Finished
  • Warranty10-Year Heirloom Warranty
  • Custom SizingAvailable on request
Buy Securely on Rugkari.com Ask the Atelier on WhatsApp

Made-to-order in Bhadohi · Single-artisan craft · Shipped from our atelier

Quick Overview

What is the Shag Designer Geometric rug?

The Shag Designer is a handcrafted pure New Zealand wool rug, hand-crafted by master artisans in Bhadohi, India. It features a 20mm ultra-luxury pile, cotton-canvas backing, and is available in 8 sizes from 3 x 5 ft to 12 x 15 ft, priced from ₹ 6,799. Rated 4.8/5 by 74 verified Indian families, it ships free across India with a 10-year heirloom warranty.

  • Material: 100% pure New Zealand wool, no synthetic blends
  • Construction: Handcrafted with 20mm ultra-luxury pile
  • Origin: Bhadohi, India – GI-certified carpet city since 1980
  • Sizes: 3 x 5 ft– 12 x 15 ft (8 standard · custom available)
  • Starting price: ₹ 6,799 · inclusive of GST
  • Rated: 4.8/5 by 74 verified Indian families

10 Year

Heirloom Warranty

Pure NZ Wool

Woolmark-grade fibre

2,400+

Verified Indian Families

Since 1980

Bhadohi, GI Certified

Pricing by Size · Lowest to Highest

Choose your size, save by buying direct

All 8 sizes available with full MRP transparency. The 3x5 ft is our most affordable entry — the 6x9 ft is the size our designers recommend most for Indian living rooms.

Size · Best for Sale Price Standard MRP · Savings
3 x 5 ft
Bedside / Entryway / Study
Best Starter Price
₹ 6,799 ₹ 7,999 —15% off
4 x 6 ft
Beside Bed / Small Lounge
₹ 10,999 ₹ 12,940 —15% off
5 x 8 ft
Small Living Room / Bedroom
₹ 17,999 ₹ 21,175 —15% off
8 x 10 ft
Living Room all-furniture on rug
₹ 35,999 ₹ 42,352 —15% off
9 x 12 ft
Large Living Room / Drawing Room
₹ 48,799 ₹ 57,411 —15% off
10 x 14 ft
Open-Plan / Penthouse
₹ 62,999 ₹ 74,116 —15% off
12 x 15 ft
Grand Living / Banquet
₹ 80,999 ₹ 95,293 —15% off

All sizes inclusive of GST · Free Pan-India shipping · 7-day returns · Custom sizing on request

Choose Size on Rugkari.com

About this Rug

Shag Designer by Rugkari

Shag Luxury Rug for Indian Homes

Made for rooms that need depth and definition, the Shag rug balances tactile comfort with a composed surface language. It helps furniture feel connected and gives the floor a considered, premium finish.

RUGKARI - Crafting Rugs Since 1980

Trusted by Indian homes since 1980, RUGKARI combines artisan skill with material knowledge and a deep respect for timeless design. The result is a rug that feels premium, purposeful, and easy to live with.

Features

  • Material: pure New Zealand wool, selected for premium softness, warmth, and a refined luxury feel
  • Construction: artisan-made, made with an artisan-led process
  • Pile height: 20 mm ultra-luxury premium pile
  • Durability: An artisan-led construction gives the rug a considered finish and a reliable floor presence.
  • Softness: Comfortable underfoot with a premium hand feel for daily use
  • Maintenance: Easy routine care with regular vacuuming and quick spill attention
  • Grip note: This is not sold as a built-in anti-skid rug; use a quality rug pad on polished tile, marble, or wooden flooring for better grip.

Why You'll Love This Rug

  • 100% handcrafted: 100% handcrafted by skilled artisans, not mass-machine made, with close attention to finish and proportion.
  • Ultra-soft and family-friendly: Made from pure New Zealand wool for plush comfort, natural warmth, and a premium soft feel for homes with kids and pets.
  • Highly durable: Built for regular use in active Indian homes. Slight initial shedding is normal for fresh wool rugs and settles with routine care.
  • True-to-photo colours: Rich, carefully finished tones designed to stay close to the product images, with minor shade variation possible due to lighting and screen settings.
  • Instant room upgrade: Adds warmth, texture, and premium presence without needing a complete decor change.

Why Customers Love It

The appeal is both visual and functional: it softens hard flooring, frames furniture beautifully, and gives the room the calm confidence of a professionally styled space. The designer design language pairs well with premium sofas, upholstered beds, brass accents, marble floors, and layered Indian interiors.

Quick Size Guide

  • 5 x 8 ft: Perfect for small living rooms, bedrooms, or placing under the front legs of a sofa.
  • 8 x 10 ft: Ideal for standard living rooms, larger bedrooms, or under a 6-seater dining table.
  • Need a custom size? Message us and we will guide you with the right proportion for your room.

Ideal Placement

Best suited for the bedroom and home office. Choose it for spaces where the floor is highly visible and the room needs warmth, proportion, and a more finished decorator look.

Easy Care

  • Vacuum weekly using suction only, without the beater bar.
  • Blot spills immediately with a clean, dry cloth. Do not rub.
  • Rotate every few months for even wear and balanced colour exposure.
  • For deep cleaning, use a professional rug cleaner.

The RUGKARI Promise

Direct from the makers to your door. No middlemen, just premium export-quality rugs backed by strict quality checks, careful finishing, and a brand legacy trusted by Indian homes since 1980.

The Rugkari Standard

Why this rug is worth its price

Made-by-hand, not machine

A single master artisan in our Bhadohi atelier hand-tufts your rug over 14– 18 continuous days. Not stamped out of a factory. Each one is signed at the back.

Wool that lasts a generation

100% pure New Zealand wool — finer, more resilient, and naturally stain-resistant thanks to lanolin. No synthetic blends. The same fibre used by luxury houses worldwide.

Maker-direct, no middlemen

Rugkari is the maker — not a reseller. You pay for the rug and the artisan, not for distribution markups. That's why a 6x9 ft luxury rug costs you under Rs. 26,000 here, and Rs. 75,000+ at design stores.

Verified Reviews

What customers say about the Shag Designer

★★★★★

4.8 / 5 average · 74 verified reviews

The colors are richer in person than online. Beautifully designed and finished.

Varun Kothari
Verified Buyer · Verified

Soft, dense pile and the design works perfectly with our grey sofa. Couldn't be happier.

Siddharth Rao
Pune · Verified

Rugkari quality is exceptional. After 6 months of daily use the rug still feels brand new.

Tara Mehta
Jaipur · Verified

Excellent shipping, great communication, and a rug that's clearly handmade with care. Five stars.

Neil Bhasin
Ahmedabad · Verified

Photographs beautifully and feels even better underfoot. Pure New Zealand wool makes the difference.

Pooja Kapoor
Pune · Verified

Common Questions

About the Shag Designer

What size should I order for my living room?
For Indian living rooms: a 6x9 ft works for front-legs-on-rug placement with a 3-seater sofa (the most common Indian layout). An 8x10 ft covers full-furniture-on-rug with a 3+2 setup. For drawing rooms or open plan, go 9x12 ft or larger. Custom sizing is available — message us on WhatsApp.
Is this rug genuinely hand-made?
Yes. Every Rugkari rug is hand-crafted by a single master artisan in our Bhadohi atelier — not machine-tufted in a factory. The Shag Designer takes 14– 18 days of continuous work to complete. You can request video proof of weaving before dispatch on commissioned pieces.
Why is Rugkari more affordable than design stores?
Rugkari is the maker, not a reseller. There's no design studio markup, no import margin, no retailer cut. You pay for the rug, the wool, and the artisan's time — direct from Bhadohi. The same heirloom-quality piece costs 3– 4x more at gallery design stores.
How do I care for a pure NZ wool rug?
Vacuum weekly with suction-only (no beater bar). Rotate 180 degrees every 6 months for even wear. Blot spills with cold water immediately — never hot. Professional wool cleaning every 18– 24 months for high-traffic rooms. See our complete wool care guide.
What is covered under the 10-year warranty?
Manufacturing defects: loose weaving, unravelling edges, significant colour bleeding, pattern deviation, or size discrepancy over 2%. Not covered: normal wear, sun fading, pet/water damage, or harsh chemical use. See our full warranty details.
What if it doesn't look right in my room?
7-day returns from delivery for manufacturing defects. For change-of-mind on standard sizes, free pickup is available within 48 hours — 5% admin fee applies. Custom orders are non-returnable. See our full refund policy.
Shag Designer
From ₹ 6,799 · Free shipping
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